NewRetirement, Inc. is currently seeking a Digital Marketing Analyst.
This position involves a variety of digital marketing activities conducted under the supervision of and with close support from the COO and Chief of Staff.
These activities will include, but are not limited to: digital marketing campaign set up; media buying, tracking & optimization; in-house email operations; and developing new sources of paid traffic.
The objective of this role is to grow traffic volume while at the same time maintaining or reducing the cost per visitor, increase engagement with our consumers, and increase rate of transactions conducted on our site per visit.
We are a San Francisco based consumer-facing Internet firm working to solve the problem of financing retirement by automating retirement planning. You can learn more about us here.
Our mission is to help 35 million seniors and 75 million baby boomers make better decisions as they transition into retirement. Today, between 150,000 to 400,000 people a month use our site to improve their retirement. We can meaningfully help improve the quality of life for many more, but only if they find our website. Your work will help these people find us and make a difference in their lives.
We offer you the chance to work in a collegial environment with industry veterans who want you to take on a wide range of responsibilities. We provide you with the chance to use your unique skill set and evolve the digital marketing analyst role beyond our job description. You can combine your skills, our training, and the latest digital marketing techniques with NewRetirement’s technical strengths to create a unique and leading edge digital marketing role. In this role, you can expect to have daily interactions with the digital marketing platforms run by Facebook, Google, Yahoo, AOL, MSN and many others. We will encourage you to use both the left and right halves of your brain to make creative use of in-depth analysis which in turn can be transformed into new and interesting ways to attract and engage our audience.
The position involves:
- digital media buying
- digital marketing campaign operations, optimization, and tracking for all sources of traffic
- creative development of new ads and landing pages
- email newsletter campaign management, implementation, and tracking
- identifying, qualifying, and negotiating with new sources of traffic, both paid and non-paid
- identifying new techniques to reach and grow our audience
KNOWLEDGE, SKILL, AND ABILITY REQUIREMENTS:
- One year of digital marketing experience preferred, but we are willing to train the right individual.
- Strong quantitative and analytical skills
- Intermediate (or better) knowledge of Excel
- Strong written communication skills
- Project management skills and long term planning abilities
- Meticulous attention to detail
- Intellectual curiosity
- Ability and desire to work autonomously
- Basic understanding of, and interest in, search engine marketing
- The ability and motivation to rapidly absorb new information and apply it immediately
- BA or equivalent
We are willing to provide training and support for less experienced candidates that can demonstrate strong drive and potential. However, the ideal candidate will have some experience or training in one or more of the following areas:
- Experience managing Google Adwords campaigns
- Digital advertising media planning, buying and trafficking
- Course work or advanced degree in digital marketing methods
- Email campaign design & management
- Basic HTML coding
- Ad server management
- Project management
- Statistics / Big Data analytics
- Math/CS/Statistics coursework or degree also a plus.
This position is a full-time, fully remote position. Compensation is DOE, position available immediately.
Applicants must email a resume and cover letter to jobs@newretirement.com.
PRINCIPALS ONLY. NO PHONE CALLS.
