Gimme Shelter: Why Are the Rolling Stones Hawking Annuities?

The sole sponsor for the Rolling Stones’ US Tour 2019 is the Alliance for Lifetime Income, an advocacy organization whose purpose is to help Americans address the risk of outliving their retirement income.

No drugs, sex, cars or even fashion — annuities.
Rolling Stones Annuities

Why Annuities?

It may seem a surprising choice of sponsor for The Stones until you think about the band’s fan base.

According Jean Statler, the executive director at the Alliance for Lifetime Income, concert attendees and annuity buyers are the same people: 45-72 year olds with investable assets between $75,000 and $2 million.

Statler told the New York Times that annuity buyers are “not huge investors with really a lot of money; they are the middle class, they are people who have worked hard and accumulated some savings and may have the benefit of living longer than they had ever planned, and realize they may not have enough savings to last that life span.”

That being said, some fans are offended by The Stones hawking annuities. They either think annuities are a scam or that it is embarrassing for aging fans to be rocking out and contemplating financial products for retirement at the same time.

What is an Annuity? (“Satisfaction!?”)

Lifetime annuities are insurance products that guarantee income. You pay a lump sum and – in return – get guaranteed monthly payments. Lifetime annuities guarantee that income for life – no matter how long you live.

They take away risk. If you are worried about running out of money in retirement, then an annuity might be the “Satisfaction” you are trying to get.

Learn more about how annuities work.

Pros and Cons of an Annuity

Annuities offer some considerable benefits, especially for those not able or willing to risk losing a portion of their retirement savings.

However, there are definite downsides. The costs can be high and the product can be confusing and somewhat inflexible.

Annuities should not be thought of as an investment, but rather an insurance product — insuring that you have the income you want. Annuities won’t make you rich, but they can offer some peace of mind.

Explore all pros and cons of an annuity.

Can You “Get What You Need,” No Matter Your Age?

The Rolling Stones are a band that personifies longevity and living life to the fullest. All four current members are over 70 and Mick Jagger is back on stage after heart surgery this year. These guys continue to prove that age is just a number, and that living longer is really about continuing to do the things you love.

And, as rock stars, they have more money than they need to do whatever they want. But, that is simply not true for most of us.

And, how do you even know how much money you need for retirement when you don’t know how long you will live and what is going to happen during that time.

Annuities are supposedly the answer to getting what you need — no matter how long you will need it…

Will an Annuity Really “Gimme Shelter?”

Oh a storm is threat’ning
My very life today
If i don’t get some shelter
Oh yeah I’m gonna fade away…

Mick Jagger explained to NPR that “Gimme Shelter” was originally a “…very moody piece about the world closing in on you a bit. When it was recorded, early ’69 or something, it was a time of war and tension, so that’s reflected in this tune. It’s still wheeled out when big storms happen… It’s been used a lot to evoke natural disaster.”

Nowadays though Mick might redefine “Gimme Shelter” as referring to retirement income protection.

War and natural disasters are real concerns, but the number one worry of retirees is the fear of outliving assets and running out of money in retirement.

Long lives, increasing costs and an unstable economy are the real storms “threat’ning our lives today…”

Don’t Trust A Marketing Group. Don’t Trust the Stones. Try Out an Annuity Yourself

See how an annuity fits into your overall retirement plan by using the NewRetirement Retirement Planner.

This detailed tool will let you model an annuity in the context of your overall retirement finances. You can even try all kinds of different scenarios. What happens if you:

  • Buy the annuity now or 10 years from now?
  • Start receiving the annuity this month or in 15 years?
  • Include a cost of living adjustment or not
  • Compare an annuity purchase to an investment with both pessimistic and optimistic outcomes
  • And more…

Get started now

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